Product design leader
specializing in complex consumer
and marketplace products

Helping teams turn fragmented customer journeys into coherent products by aligning product, marketing, and engineering.

More than 15 years experience across fintech, consumer platforms, and two-sided marketplaces

SITTERCITY

I focus on product environments where the customer experience spans multiple teams, systems, and stages of the journey.

My work centers on bringing clarity and coherence to these experiences so teams can build faster while maintaining trust and consistency for users.

I help create a consistent end-to-end experience by aligning product, marketing, and lifecycle touchpoints– ensuring that intent, language, and interaction reinforce each other from acquisition through core product use.
When products grow across teams and features, experiences can become inconsistent or difficult to navigate. I help establish clear interaction patterns and scalable design systems that enable teams to move quickly while maintaining consistency.
In products where accuracy, confidence, and clarity are essential, I focus on simplifying intent through research and interaction design so users can understand what is happening and make decisions with confidence.
I help organizations clarify design ownership, improve cross-functional decision making, and connect experience design to measurable product outcomes.
As products evolve or underlying technology changes, I help teams translate technical progress into clear, usable experiences so innovation does not come at the cost of usability or trust.